The core essence of Jungle Magic is to provide parents with innovative well-being solutions for the day-to-day problems encountered by them in caring for their child’s health & wellbeing. Jungle Magic was launched with a range of Fruity Perfumes in 2012 that provided aroma therapy benefits for kids. Over time Jungle Magic has transitioned to being a brand that equips parents with innovative and child-friendly solutions that range from hand sanitizer and mosquito repellent to growth and development kits like Garden Sciencz and Doodle Artz.