ANGEL M. VERA A.K.A “EL GURU” Known as one of the top influencers in the now popular Latin Trap movement and as a former artist himself, El Guru realized there was a lack of attention and coverage in the Latin Urban Music market for established and new artists so in 2012 he created Rapeton.com to give a Hollywood feel to this genre where he has created his niche. He is the brains behind all the content published on the website and enjoys looking for innovative ways to deliver news to his followers following and or creating trending formats.