Many YouTubers make their Channel Description about them. For example, their description might sound something like: “My channel is all about my favorite TV shows. I tell you what I think of each and every episode”. For some personal brands with a large following, this approach makes sense.Descriptions can convey valuable information that helps viewers find your videos in search results and understand what they’ll be watching. Well-written descriptions with the right keywords can boost views and watch time because they help your video show up in search results. Possible actions you can take: Give an overview of your video using natural language -- not just a stream of keywords. Put the most important keywords toward the beginning of your description. Identify 1-2 main words that describe your video and feature them prominently in both your description and title. Use Google Trends and Google Ads Keyword Planner to identify popular keywords and their synonyms. Including these terms .