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Date Created: 2016-05-05
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Date Updated: 2024-01-29
Keywords:
Digital marketing
Marketing
Graphic Design
Digital Marketing B2B Versus B2C
Inbound Marketing Versus Digital Marketing
The Best Five Digital Marketing Tools
Types Of Digital Marketing
The Benefits Of Digital Marketing
Digital marketing has often compared to “traditional marketing,” such as magazine advertising, billboards, and direct mail. Digital marketing, also recognized as online marketing, encourages brands (Disha, n.d.) to connect with potential customers who use the Internet and other digital communication forms. It includes email, social media, and web advertising, and text and multimedia messages as a marketing channel. Digital marketing works for B2B companies and B2C, but best practices differ significantly between the two. For example, B2B customers tend to have longer decision-making processes and, thus, longer sales funnels.
Relationship-building strategies work best for these customers, while B2C customers tend to respond better to short-term offers and messages. B2B transactions have usually based on logic and evidence of what B2B digital marketers present.
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