- Audience: 28.1K
- Video Views: 123.99K
- # videos: 171
- Estimated Earnings: $30 - $492
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Category:
Health
Lifestyle
Society
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Date Created: 2022-09-21
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Date Updated: 2024-07-09
Audience activity: 4
Views per video: 725
Audience growth speed: 42
Keywords:
Grameen Koota Jagruti
CreditAccess Grameen
Awareness videos
Jagruti
Grameen Koota
Microfinance
Rural development
Women empowerment
Community initiatives
Livelihood enhancement
Social impact
Financial literacy
Self-help groups
Economic empowerment
Micro-enterprises
Grassroots initiatives
CreditAccess Grameen’s Jagruti program was created as an awareness building tool, with a vision to empower our customers by providing them with information. We conceived the concept of Jagruti after a rigorous process of deliberations with women as the target group, key stakeholders (within and outside the MFI) and leveraging design-thinking principles. We crafted and positioned the persona of Jagruti as a trusted friend of women.