- Audience: 66
- Video Views: 7.28K
- # videos: 6
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Category:
Music
Pop music
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Date Created: 2015-05-14
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Date Updated: 2024-05-11
Audience activity: 110
Views per video: 1.21K
About the Malta Tourism Authority (MTA)
The Malta Tourism Authority (MTA) has a diverse role, but one which in essence is all about creating and fostering relationships. The MTA is the tourism industry’s regulator and motivator, its business partner, the country’s brand promoter, and is here to form, maintain and manage meaningful partnerships with all tourism stakeholders.
Primarily, this means talking to visitors to the Islands, but also to work closely alongside the private sector partners. Importantly, the MTA is also here to help strengthen the industry’s human resources, ensure the highest standards and quality of the Islands’ tourism product, and foster relations with local and international media.
The Authority was formally set up by the Malta Travel and Tourism Service Act (1999). This clearly defines its role – extending it beyond that of international marketing to include a domestic, motivating, directional, co-ordinating and regulatory role.