Bangladesh Brand Forum (BBF) is a pursuit to activate the concept of branding as a strategy towards building the business ethos of Bangladesh. BBF recognizes the fact that branding has emerged as fundamental to business success in today’s business world. Influence of brands has moved beyond corporate world to non profit and to nations. Even each country now realizes the value of brands and is investing heavily to build their destination brand for trade and tourist. It is therefore imperative that the business community appreciates and understands the value of brands as essential for a country like Bangladesh Bangladesh Brand Forum through all its initiatives hopes to provide the required knowledge, inspiration, and know how to corporate world to join the Brand wagon.