"Promotion of car culture through fashion and art" Welcome to Iconaclub. This channel serves to be as transparent as possible documenting the growth and journey of the brand! Fashion should derive from a place of meaning whether that be an experience, culture, or community. That is what defines Iconaclub. The brand encompasses a combination of Ray's involvement within car culture and his deep-rooted passion for fashion design. Iconaclub is here to promote car culture to a wider audience through fashion while also encouraging individuals within the car community to put more emphasis on self-expression through the way they dress themselves.